Hi, I'm Lina-Grace Assaad, founder of Sideline Marketing Agency. I started Sideline with one mission in mind: to give small businesses the strategy, creativity, and consistency they need to feel confident, seen, and unstoppable.

I fell in love with marketing because it's the perfect balance of strategy and creativity, where logic meets storytelling. Over the past few years, I've managed accounts, built content strategies, and helped brands discover their voice online. With every project, I've seen the same truth confirmed: when a business feels truly understood and celebrated, the results speak for themselves.

I'm a proud Texas A&M graduate, but DFW will always be home. I love traveling, drawing inspiration from new places and people. No matter who I'm working with, whether it's a local family business or an established brand, my approach is always the same: to listen deeply, craft a clear strategy, and cheer my clients on as they hit their milestones.

At the end of the day, I don't just want to manage your marketing. I want to be the teammate on the sidelines making sure you have everything you need to win on the frontline.